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After having captured the Most Promising Filipino Franchisee Award from Philippine Franchise Association in 2004, the Most Outstanding Filipino Franchisee in 2005 and the Hall of Fame Award in 2006, one might consider Pancake House a young company. And yet, it is endowed with an abundant past, counting over 30 fruitful years in the casual dining chain business. Its emergence as a winner is unquestionably inspiring.

1970

The original Pancake House was born.

Through keen insight and the combined prowess of Milagros Basa, Leticia Zamora and Carmen Zaragosa, freshly baked pancakes and waffles in plain and varied flavors and preparations were introduced to a predominantly rice-based consuming market.

The first restaurant was opened in Magallanes and was positioned to serve the A, B, and upper C markets.

1974

Sta. Rosa Food Services Corporation (SRFSC) was incorporated to handle the management and operation of Pancake House. Several years later, it would be jointly co-owned by another formidable company, Extrovert Inc..
1975

The posh Ayala Arcade in Makati became the new home of the second Pancake House. Due to resounding reception by consumers, a third outlet was opened at United Nations Avenue in Manila.
1978

The first franchised outlet was opened in Greenhills in San Juan.

Following this successful launch, more Pancake House outlets – company-owned and franchised – were opened in strategic sites.  The company expanded its operations steadily, requiring the setting up of a central commissary to support the logistical and operational needs of the growing number of restaurants.
1998

Another company Extrovert Inc. was established to hold ownership of the succeeding Pancake House outlets.
January 2000 After nearly three decades, the Pancake House chain had expanded to different parts of Central Luzon. Out of a total 22 outlets, three outlets were situated in Laguna and Tarlac, while the rest were Metro Manila. Nine were company-owned and the others were franchised outlets.
February 15, 2000

Martin P. Lorenzo led a new local investor group in the purchase of all of SRFSC and Extrovert’s operating assets pertaining to the Pancake House chain of restaurants business. The new owners became known as Pancake House Inc.
June 2004

Four years after his successful venture in the casual dining business, Lorenzo directed the company’s brand expertise towards another pioneering brand: Dencio’s Bar and Grill.  Thus, Pancake House, Inc. acquired Dencio’s from its owner Dencio’s Foods Specialists, Inc. (DFSI).

2004

The Philippine Franchise Association awarded Pancake House Inc. as the Most Promising Filipino Franchise of the year.
October 2005

Pancake House, Inc. purchased 70% share of Teriyaki Boy chain of restaurants, another winner-in-the-making.

December 15, 2000

The bell rang as Pancake House Inc. was listed at the Philippine Stock Exchange.
2005

Pancake House Inc. emerged as the Most Outstanding Filipino Franchisee of the year.
2006 Pancake House Inc. reaped its highest recognition when it was awarded the Hall of Fame Award.
2007 Pancake House Inc. will open its first overseas outlet in Malaysia.

Pancake House’s vivid past tells the story of how it toiled in an arduous climb to success with each step being a sure and calculated move towards bigger achievements. The present is filled with exciting and risky challenges as well as new and bigger possibilities. With confidence and purpose, the company is combining its learnings from the past with new competencies to bring out the best of the individual brands and reinforce their synergies.