Pancake House was known to be the first and only restaurant that offered pancakes and waffles to a consumer market that was only accustomed to rice-based food. Its menu included other popular international food fares such as spaghetti, tacos and chicken.  Best known for delicious comfort food, warm personalized service and homey dining atmosphere, the brand Pancake House grew over the years to over 22 company-owned and franchised outlets situated in Metro Manila, Laguna and Tarlac. 

On its 30th year of operation, Martin P. Lorenzo led an all-Filipino investor group that acquired Pancake House and its commissary. This paved the way for rapid growth and renewed strength of the brand.  The brand expanded its scope beyond Metro Manila, reaching as far as Cebu, Davao, Cagayan de Oro and Davao.  Currently, there are at least 68 outlets throughout the country.  With the astounding growth of the brand, Pancake House’s organization has also expanded with a workforce almost doubling from  350 in 2000 to nearly 650 in 2006.

Today, Pancake House Inc. is more than pancakes. It also operates and franchises two other popular casual dining chain of restaurants: Dencio’s and Teriyaki Boy.

In 2004, the Lorenzo group purchased Dencio’s Foods Specialists, Inc, which owns and manages the Dencio’s Bar and Grill chain.  Dencio’s broke ground in 1991 as the pioneer in bar and grill restaurants serving favorite Filipino dishes such as sisig, kare-kare and sinugba, primarily to young professionals who were loyal patrons.

In 2005, the company acquired another robust brand, Teriyaki Boy, famous for its trendy Japanese dining concept – delicious Japanese-with-a-twist dishes (such as its best-selling Chicken Teriyaki), the colorful and hip interiors, and the quick and friendly service.

Since then, the company has given birth to two new infant companies whose growth the company aims to see through by itself.  One is a neighborhood Chinese take-out, delivery and dine-in service and the other, a modern Japanese steak restaurant.

In 2006, the company obtained Singkit, a New York-inspired Chinese take-out and delivery service, which originally served a neighborhood in Makati. It intends to grow and develop this infant venture by employing all the ingredients that has led to the successes of Pancake House as well as Teriyaki Boy and Dencio’s.

Warming up to a market seen to widely receive modern Japanese steak preparations is Sizzlin’ Pepper Steak.  Its flagship store at the recently opened Trinoma Mall in Quezon City aims to serve a crowd with a passion for ingeniously prepared steak and beef dishes in a modern Japanese way but priced quite affordably.